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刘兆辉：需求分化，植物蛋白或成为提供情绪价值的功能性营养原料_我的网站

A |     专题：精准营养产业大会 精准蛋白营养 赋能全生命周期健康 2026年8月21-23日，第二届精准营养产业大会在黑龙江哈尔滨举行，大会主题为“精准蛋白营养，赋能全生命周期健康”。    Govinda, the hugely popular comedy star of the 90s known for films like Coolie No. 1, Hero No. 1 and Raja Babu, was often criticised for reportedly arriving late on film sets at the peak of his career. While the label followed him for years, the actor has maintained that it was never about a lack of discipline. The topic has come up again after Madhuri Dixit recently said she was thankful, she never worked with actors who were known for being late.           In an interview with Mid-Day, Madhuri was asked about her experience working with actors who had a reputation for tardiness, including Govinda. The actor clarified that she never faced such issues and shared that punctuality was never a problem on her sets. “Thank God I worked with people who were always on time. They were Anil Kapoor and Jackie Shroff. With me, it never happened,” Madhuri said.     Earlier, Govinda had spoken openly about this perception during a conversation with Mukesh Khanna, explaining that his work ethic was inspired by Dilip Kumar. He said being punctual, for him, meant being mentally prepared before stepping on set. “I never used to arrive on time on set. I was a follower of Dilip Kumar sahab. I didn’t believe in being late and all. I used to first set my rhythms right. Jab tak mere sur taal nahi set ho jaaye, main set pe nahi pahuchta tha,” Govinda said.               The actor also recalled how Dilip Kumar helped him during the busiest phase of his career, when he had dozens of films running simultaneously. “I would have 40–49 films on the floor. I would travel from one set to another. Main anpadh aadmi in film logon ke haath mein lag gaya, agar Dilip Kumar sahab nahi milte mujhe toh ye log mar dete mujhe. He made me refuse around 25 films. I told Dilip Kumar sahab, ‘I will have to return this money.’ He told me, ‘I will lend it to you, but quit these films,’” Govinda shared, adding that the advice helped him regain control over his career and life.     Also Read: PHOTOS: Madhuri Dixit Nene Stuns in Chic Blue Co-ord Set During Her Latest Outing。香驰控股董事长、总裁刘兆辉在论坛上表示，在精准营养产业快速发展的当下，蛋白消费市场正在发生根本性变化，行业关注点已从传统的含量、价格、品质稳定性，全面转向功能精准、场景细分，蛋白产业正式告别通用化发展阶段，进入精细化、定制化发展新时代。　　他结合市场一线变化指出，当前不同人群的蛋白营养需求高度分化，场景化特征愈发明显：运动人群重点关注蛋白增肌、体能恢复效果；中老年群体更加看重骨骼健康、肠道养护相关营养价值；中青年人群聚焦降脂、控重、控糖等代谢健康需求；现代女性则延伸出营养调理、肌肤养护等复合需求。“如今的蛋白不再是面向所有人的通用原料，而是需要匹配不同人群、不同场景，甚至能够提供情绪价值的功能性营养原料。”刘兆辉说。

B | 　　针对国产植物蛋白产业未来发展方向，刘兆辉提出，产业核心升级路径在于从基础原料向功能化、定制化高端原料转型。他表示，我国拥有得天独厚的非转基因大豆资源优势，东北黑土地孕育的优质大豆、富硒大豆是国产蛋白产业的核心战略资源，产业发展不能局限于粗加工和基础原料输出，必须深度挖掘国产大豆的独特功能价值。  展望行业未来，刘兆辉表示，中国拥有优质大豆、奶源等核心资源，以及成熟的加工产业体系和创新基础。未来行业需持续深耕细分赛道，把国产蛋白资源做深、做细、做透，依托品种改良、技术创新、场景定制，打造适配全人群、全生命周期的精准营养解决方案，推动国产动植物蛋白产业高质量发展　　新浪声明：所有会议实录均为现场速记整理，未经演讲者审阅，新浪网登载此文出于传递更多信息之目的，并不意味着赞同其观点或证实其描述。责任编辑：李思阳。

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